For business owners and managers

You already know phishing is a problem. The question is why the training isn't working.

Most companies do the right thing. They book an annual training session, everyone sits through it, a box gets ticked. And then six months later someone clicks a link they shouldn't have.

Phishing doesn't work because people are stupid. It works because everyone is busy, and when you're busy, you don't think — you react.

A ransomware attack doesn't begin with a sophisticated technical exploit. It begins with a distracted employee clicking a link at 4:30pm on a Friday. The attacker knows this. The training you've been buying hasn't been designed around it.

Annual training builds knowledge. Knowledge doesn't help when you're not thinking. What protects people is reflex — the instinct to pause before clicking, built through repetition, not lectures.

What PhishClub actually does

PhishClub sets up an environment where people can try and phish the people they work with, as part of a year-round challenge. Your team sends and receives test phishing links — from each other, not from a vendor they've never heard of.

That's the part that makes it work. When you know the link could have come from someone you trust, you start to think differently. You pause. You look twice. The reflex gets built, week by week, without anyone having to sit through another training session.

365
days a year, not one afternoon
Zero
cybersecurity knowledge required to run it
£3
per user per month

Start a free 14-day trial. No commitment, cancel any time.

Start free trial

£3 per user per month after trial. Five users is £15/month.

See how it works

Step through a week in the life of a PhishClub team.

Monday morning
From PhishClub <game@phishclub.co.uk>
To sarah@yourcompany.co.uk
Subject Your links for this week are ready

Hi Sarah,

Your phishing links for this week are live. Head to your portal to disguise them and send them to your colleagues.

You're currently 4th on the leaderboard. Three catches puts you in second.

Go to my portal →
Each week, every player gets fresh phishing links delivered to their inbox.
Sarah gets to work
Link disguiser
https://phishclub.co.uk/c/xK9mTq
Q3 expenses — can you approve this? 👀
Copied to clipboard ✓
Players disguise their links with any display text they choose. The cleverer the disguise, the more likely someone clicks.
Sarah makes her move
💬 Team Slack — #general
Marcus
Anyone fancy lunch at that new place on King Street?
Priya
Yes! 12:30?
Sarah
Sounds good. Marcus — before you head out, can you look at this? Finance are asking. Q3 expenses — can you approve this? 👀
The link goes out through whatever channel they use — Slack, email, WhatsApp. It looks like something a colleague would actually send.
Two minutes later
🎣 You caught one!
Marcus clicked your link
+1
your score
−1
Marcus's score
2nd Sarah 7 pts
3rd Marcus 4 pts
Points update in real time. Marcus can see exactly who caught him — and how.
The following week
💬 Team Slack — #general
Sarah
Marcus — IT flagged something on your account. Can you check this quickly? Action required: verify your access
Marcus
Hmm. She got me last week with an expense link.
I'm hovering but not clicking.
Marcus
Nice try Sarah 😄
That pause before clicking — that's the reflex. Built through experience, not a training slide.